Paid Media & Marketing Strategy

Marketing that moves the numbers that actually matter.

OpenView Marketing plans, launches, and optimizes Google Ads, Meta Ads, and Bing Ads campaigns for growth-stage companies - built around your revenue goals, not vanity metrics.

$14M+
Ad Spend Managed
180+
Campaigns Launched
6
Industries Served
9 yrs
Combined Team Experience
What We Do

Full-funnel execution across every major ad platform

One team for strategy, setup, creative direction, and optimization - so nothing falls through the cracks between channels.

Google Ads Management

Search, Shopping, Performance Max, and YouTube campaigns built on real keyword and margin data, not guesswork.

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Meta Ads Management

Facebook and Instagram campaigns with creative testing frameworks built to find winners faster and scale them further.

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Bing Ads Management

Lower-competition search inventory that's often left on the table - captured with the same rigor as your Google account.

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SEO & Content

Technical fixes, on-page structure, and content built to compound organic traffic alongside your paid channels.

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Marketing Strategy

Channel mix, budget allocation, and positioning work that gives every campaign a clear job to do.

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Analytics & Reporting

Clean dashboards and plain-language reporting so you always know exactly what your budget is doing.

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How We Work

A process built for accountability

Discovery & Audit

We map your existing accounts, funnel, and margins before touching a single setting.

Strategy & Planning

Channel mix, budget split, and targets are agreed before launch - no surprises later.

Launch & Creative

Campaigns, ad copy, and creative go live with structured tests baked in from day one.

Optimize & Scale

Weekly optimization cycles push spend toward what's actually converting.

Transparent Reporting

Plain-language reports tie performance back to the business outcomes you care about.

Results

Recent work across a few of our verticals

Illustrative results from recent engagements. Full case studies with methodology are available on request.

E-commerce
+138%
Return on ad spend, 5 months

Restructured a fragmented Google Shopping account into a margin-based campaign hierarchy.

B2B SaaS
−42%
Cost per qualified lead

Rebuilt Meta creative testing pipeline and tightened lead-form qualification criteria.

Local Services
3.2x
Booked appointments

Layered Bing Ads onto an existing Google-only strategy to capture under-served search demand.

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“They restructured our entire paid search account within two weeks. Cost per lead dropped and, for the first time, we actually understood what our budget was doing.”
- Marketing Director, B2B SaaS Client

Ready to see what focused execution can do?

Book a 30-minute strategy call - we'll look at your current setup and tell you exactly where the opportunity is.

Book a Strategy Call