Café Royal Roasters

Café Royal Roasters is a leading coffee and food shop in the US with an unwavering commitment to providing the best coffee experience to its customers. However, it wanted to change its line of business from brewing coffee to selling packs of tea online. It needed a launch into the digital scene and new customers.

From the Client

Openview Marketing Inc. did a great work on our project. We were really struggling in coming up with a strategy to go online as we had no experience of e-Commerce, but thanks to Openview Marketing – they came up with right tools and strategies to make our online business pack a punch.

Challenge

Though Café royal roasters had been in the coffee industry, it had never ventured into online coffee marketing via videos on how to make coffee. Many people are not aware that coffee-making teaching services are available. So, there was a need to educate the market about how to spice up coffee making to get additional health benefits, generating high demand for Café royal roaster’s services.

Solution

Openview addressed these challenges by conducting a market survey in line with Café royal roaster’s prospect. Using the analysis of the survey and keyword search; competitor analysis, user interface trends, and modern designs, Openview created a marketing strategy to enlighten the marketplace, as a result creating more sales for the business.