Case Studies

A few of the numbers we're proud of.

Illustrative results from recent engagements. Client names are withheld by agreement - full methodology and references are available on request during a strategy call.

E-commerce

Fragmented Shopping account, rebuilt around margin

+138%
Return on ad spend, 5 months

A mid-size online retailer had every product in one undifferentiated Shopping campaign. We rebuilt the feed and campaign structure around actual product margin, not just category.

ChallengeOne flat campaign, no margin-based bidding
ApproachFeed segmentation + Performance Max restructure
Timeframe5 months
B2B SaaS

Lead quality problem hiding behind a low CPL

−42%
Cost per qualified lead

A SaaS client's Meta CPL looked healthy, but sales was rejecting most leads. We tightened form qualification and rebuilt the creative testing pipeline around lead quality, not volume.

ChallengeCheap leads, low sales-accepted rate
ApproachQualification criteria + creative testing overhaul
Timeframe3 months
Local Services

Under-served search demand on Bing

3.2x
Booked appointments

A regional home services company ran Google Ads only. Layering in a properly managed Bing account captured demand competitors were ignoring entirely.

ChallengeSingle-channel search strategy
ApproachBing Ads launch alongside existing Google account
Timeframe4 months
E-commerce

Scaling creative without breaking performance

2.6x
Ad spend scaled, ROAS held flat

A DTC brand wanted to spend more on Meta without performance falling off a cliff. A structured creative pipeline kept new, tested angles flowing in as budget increased.

ChallengeCreative fatigue at higher spend levels
ApproachWeekly creative testing cadence
Timeframe6 months
B2B SaaS

Making sense of a three-platform ad spend

1
Unified reporting dashboard, from three

Google, Meta, and LinkedIn spend was being reported in three disconnected spreadsheets. A single dashboard tied every dollar back to pipeline stage.

ChallengeNo unified view of spend vs. pipeline
ApproachCross-platform dashboard + monthly reporting rebuild
Timeframe6 weeks
Local Services

Rebuilding trust after a previous agency

-28%
Cost per booked appointment

A prior agency had left campaigns on autopilot for over a year. A full account audit and rebuild brought cost per appointment down within the first two reporting cycles.

ChallengeStale campaigns, no active management
ApproachFull audit, rebuild, and monthly optimization cadence
Timeframe2 months

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