Google Ads, formerly known as AdWords, is Google’s pay-per-click service that enables you to buy text or shopping ads for your website to appear on a search engine results page (SERP) for a particular phrase. Pay-per-click advertising, or PPC, charges you only when customers click on your adverts. These PPC advertisements can be a useful strategy to increase traffic when you’re just starting out or when you need a little push because they appear right at the top of every Google search result.
Google Ads provides a certain level of predictability, in contrast to the majority of other forms of advertising available. This eliminates a lot of the uncertainty and enables you to work at a pace that you know will result in financial success.
The most effective demographics, keywords, platforms, and headlines may all be tested with Google Ads. On less lucrative phrases and keywords, you can place a lower bid while raising it for more lucrative ones. You can increase your budget to accommodate the phrases you’ve found to be dependable, consistent, and predictable in generating a regular stream of high-quality leads for your company.
An increase in leads and clients
Google Ads is one of the top methods for getting leads. Your website, opt-in form, or another online property may receive highly targeted and quality leads if your campaigns are set up properly. A business may use Google Ads to target clients who are conducting specific searches for what they require. This suggests that the searches for your business can be continually refined so that only people who are interested in using your products or services are forwarded to your websites via this platform.
A High Return on investment is possible
With Google Advertisements, marketers only pay when their ads are clicked, in contrast to other marketing techniques. A significant return on investment (ROI) can be obtained once your Google Ads campaigns are optimized, something you might not have experienced with previous tactics. You need to test and track your campaigns frequently to learn what will work best for your company. Google Advertisements is ideal for this since it gives you all the information you need to calculate ROI, including the ads you’ve clicked, the keywords you’ve used, and the cost of your clicks.
Why Use Them in My Business?
By optimizing your goods and services in Google at the exact moment that ideal clients are conducting related searches, Google Ads, with its options for mobile and desktop, is a powerful tool to generate good-fit traffic to your business. A company can experience an uptick in online traffic, an increase in phone volume, and an increase in in-store visitors with the correct campaign. Businesses may also use the data that Google Ads gives over time to assess and enhance campaigns so that they are more effective and achieve all of their objectives. Ads can be created to fit any budget regardless of the size of the business or the resources available.
Conclusion
Google Ads, which has authority and reach among other search engines, is one of the most effective advertising tactics a business can use. The perfect campaign for your company and its target customers can be created in a variety of ways, from search campaigns to shopping advertisements. There is no doubt that you can create a profitable marketing campaign for your company by utilizing all of the capabilities Google Ads has to offer.
Contact us right now to schedule a free call with openviewmarketing agency if you’d like to learn more about how Google Ads might benefit your company.